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Discover the Joy of Everyday Life with Target eCommerce
At Target eCommerce, we’re more than just a retail giant; we’re a beacon of joy in the everyday lives of our customers. Our story began in 1962 with a simple yet powerful mission: to help all families discover the joy of everyday life. This mission has guided every decision we’ve made, from our first store to our expansive online presence that spans across the United States and beyond .
A Legacy of Growth and Innovation Our journey has been one of unprecedented growth, especially during the height of the COVID-19 pandemic. Our eCommerce sales soared 20.8% in 2021, following a staggering 144.7% growth in 2020 . This success is not a mere flash in the pan but the culmination of years of strategic investments in our digital business. In 2017, we made a bold move by acquiring Shipt, a grocery delivery startup, for $550 million, allowing us to offer same-day delivery and further enhance our one-stop shopping experience .
One-Stop Shopping for the Modern Era We understand that in today’s fast-paced world, customers crave convenience and efficiency. That’s why we’ve built our business model around offering a wide array of products and services under one roof. From groceries to apparel, consumer electronics to home essentials, we’ve got it all. This approach not only saves our customers time but also reduces delivery fees, making Target eCommerce the go-to destination for value-conscious shoppers .
Omni-Channel Excellence In an era where the line between online and offline shopping is blurred, we’ve mastered the art of omni-channel retail. With 75% of the U.S. population living within 10 miles of a Target store, we leverage our extensive store network to provide desired services that Amazon can’t match. Our Drive Up service, which allows customers to have their purchases brought directly to their car within hours of ordering, is a testament to our commitment to customer convenience .
Investing in the Future of eCommerce We’re not just keeping up with the times; we’re setting the pace. Target is doubling down on its eCommerce strategy by adding three new package sorting centers, with more planned for the coming years. This move is expected to speed up online delivery and reduce shipping costs, further solidifying our position as a leader in the retail eCommerce space .
The Right Assortment for Every Need Our success is also attributed to our curated assortment of products. We don’t just sell items; we offer solutions. Our private brands, like Cat & Jack, have become billion-dollar businesses in their own right, reflecting our commitment to quality and innovation . And by expanding our same-day online offerings to include perishable grocery items, we’ve become a staple in the weekly routines of our customers.
Serving Our Communities At Target, we believe in giving back to the communities that have supported us. Each year, we strengthen our neighborhoods by giving 5% of our profits back in cash, products, and through the Target Foundation. Our volunteers serve over 1 million hours in their communities annually, embodying our commitment to being a good neighbor .
Join Us on Our Journey As we look to the future, Target eCommerce remains dedicated to delivering joy, convenience, and value to our customers. We invite you to be a part of our story, to discover the joy of everyday life, and to experience the Target difference.